At 5 Hats, the company he co-founded, he has the opportunity to leverage his experience to help position the agency as a commercial and promotional benchmark in the food, wine, and tourism sectors.

Specifically, he is directly responsible for marketing projects, which he then implements with international players in order to promote and commercialize food & beverage products and companies worldwide. In developing these projects, he employs various types of marketing, including Trade Marketing, Strategic Marketing, and others, selecting the most suitable approach for each situation. He firmly believes that the use of different business models enables a wider range of solutions.

Over the years, he has developed a manual called F.I.C.O. for staff training and management, designed to build a qualified and cohesive team. The format incorporates various techniques that enhance self-awareness and understanding of others, helping to create strong relationships and guide teams toward achieving any goal in a creative and accessible way. This manual serves as the foundation for all corporate training modules, including those dedicated to sales teams.

Thanks to an extensive network of external collaborators, he is involved in creating and managing macro systems—such as territorial, cultural, and tourism promotion frameworks—and in developing projects that require complex management processes, with the aim of generating value across the various interconnected sectors of the food and wine industry. He also contributes to the creation of specialized editorial content focused on mentoring companies in the sector, fully aware of the importance of supporting entrepreneurs in such a complex period as the present.

The team’s greatest passion is the creation and execution of events, whether promotional or glamorous, as they represent the strongest expression of the 5 Hats team’s skills.